Product Development & Global Sourcing
We align product innovation with upstream sourcing strategy to accelerate speed-to-market, expand margin and reduce supply chain risk.
Define. Build. Scale.
Consumer products that earn their shelf space.
Creative Partners is a consumer products platform built on 30+ years of structuring the deal, the category, or the partnership that didn't exist in anyone's playbook - then engineering the sourcing, design and retail execution to make it real.
Selective engagements · NDA available before anything is shared
30+
Years Operator-Led Experience
12
Countries in Sourcing Footprint
20+
Global Trade Platforms
50+
Global Sourcing Engagements
Who We Work With
Three kinds of client. One capability set.
The chain is the same - design, source, manufacture, license, place. Where you join it depends on what you're holding today.
Brands & Retailers
Expand the category.
Protect the margin.
Distribution already exists and there's a category to defend or grow. Product development, sourcing leverage and licensing structure widen the assortment without giving back margin.
- Category and whitespace analysis
- Licensing acquisition and structure
- Cost engineering and supplier diversification
- Retail activation and space capture
Inventors & Entrepreneurs
You have the idea.
We know the shelf.
Most ideas don't fail on creativity - they fail on cost, tooling or compliance. A concept becomes something a factory can quote and a buyer will stock.
- Design for manufacture and tooling strategy
- Supplier selection and landed-cost modeling
- Buyer-ready package and retail introduction
- Licensing as an alternative to manufacturing
SKETCH
CAD
PROTOTYPE
SAMPLE
SHELF
Owners & Investors
Position the asset.
Find the partner.
Sometimes the best outcome isn't building it yourself. A product, brand or portfolio prepared for a licensee, a strategic manufacturing partner or a sale.
- Licensing out - program architecture
- Partner and licensee identification
- Commercial readiness and materials
- Introductions across a 30-year network
Creative, In Practice
What "creative" actually means here.
Our purpose is simple: find the opening nobody else sees, and build it into a retail opportunity.
Creative shows up long before a product ships. Multimillion-dollar programs built less on following an existing playbook than on writing the version of it that didn't exist yet.
Deal Structuring
Building the commercial arrangement the standard terms didn't provide for.
Category Creation
Defining a category before a retailer had a name for it.
White Space Identification
Entering ahead of where the competition was looking.
Partnership Structuring
Building the alliance that made a stalled idea viable.
Commercial Growth Pillars
Three levers.
One integrated platform.
Integrates product, sourcing, licensing and retail capabilities to accelerate growth, expand margins and create durable competitive advantage.
Licensing & Retail Monetization
We structure and monetize licensing partnerships and retail exclusives to unlock category expansion and drive incremental revenue.
Brand Architecture & Category Expansion
We design scalable brand architectures and category platforms that strengthen positioning, expand share and drive multi-channel growth.
Product Expertise
Hard goods, soft goods,
and everything in between.
Sourcing and developing a full range of consumer products across housewares, bedding and bath, juvenile, soft home, pet, outdoor, craft and hospitality - delivering tailored solutions that bring a brand's product vision to life.
Brand & Licensing Experience
The brands our work has been built for.
Representative experience building licensing platforms, retail exclusives and category expansion initiatives across leading consumer brands.
Multimillion
incremental revenue through Private Label programs with national retailers
Triple-digit
Amazon sales growth through data-informed optimization
Omnichannel Retail Execution
We know how to navigate retail.
Getting a product in front of the right people is a discipline: the right channel, the right department, the right story, backed by the data a category manager actually needs.
Executive-level retail relationships supporting joint growth, category innovation and expanded shelf presence - across multiple Walmart and Target departments.
Experience across
MASSECOMMCLUBVALUEHOME IMPROVEMENTGROCERY
Retail channels our work has reached.
Mass, club, grocery, value, pet, home improvement, off-price, drug and digital, across the US, Canada and international markets.
Retail Activation & Merchandising
Programs that buy space and move velocity.
Endcap and pallet architecture for incremental space capture, seasonal and promotional floor programs, cross-merchandising and impulse placement strategy.
Endcap
Incremental space capture at aisle ends.
Global Reach
We build where the product is made.
A diversified sourcing and manufacturing network spanning twelve countries, converging into a single retail-ready delivery model.
USA
Germany
Italy
Pakistan
India
Bangladesh
China
Taiwan
Vietnam
Thailand
Malaysia
Indonesia
Sourcing & manufacturing locations
01
Source
Supplier identification across 12 countries
02
Engineer
Design for manufacture, tooling, compliance
03
Manufacture
Multi-material production, quality governance
04
Consolidate
Freight strategy and landed-cost discipline
05
Retail
Retail-ready delivery into the channel
How We Work
We're not a broker, factory rep, or agency pitching from the outside.
OPERATOR
NOT
INTERMEDIARY
We've sat on the brand side - running categories, owning the P&L and answering to the buyer. We know what clears a line review, and where the margin quietly disappears between the quote and the shelf.
01
Operator, not intermediary
We've been accountable for the number, not just the deliverable.
02
One chain, one owner
Design, sourcing, licensing and retail under one roof - so nothing gets lost in a handoff.
03
Margin designed in
Cost and tooling reality enter the conversation in week one, not at the quote.
04
Selective by design
We take on a small number of programs so the principal is actually on them.
Company Leadership
Meet the operator behind Creative.
30+Years
Christopher Greco
Founder & Principal
Christopher Greco is a consumer products executive with more than 30 years of experience across merchandising, innovation, sourcing, licensing and retail execution. That work has spanned product and commercial strategy across multiple major retail departments and licensing platforms built with leading consumer and entertainment brands.
His work has included leading a full corporate rebrand and repositioning, building and scaling multi-seasonal platforms into new category whitespace, and stabilizing operations through periods of severe supply disruption – protecting retail relationships and product continuity while restructuring cost.
His work spans mass, value, club, grocery, home improvement and digital channels, supported by a sourcing and manufacturing network spanning twelve countries and more than twenty global trade platforms.
Assembled per project.
Managed by the principal.
Programs scale through a vetted network of industrial designers, engineers, factories, quality and compliance partners, and retail specialists - assembled per project and managed directly by the principal. You get senior attention on the work and the right specialists behind it, without paying for an agency's overhead.
CREATIVE GLOBAL SOURCING + DESIGN PARTNERS
Industrial Design
Engineering
Manufacturing
Compliance
Quality
Retail
Global Sourcing
Let's Build What's Next
Tell us the category. We'll tell you where the opportunity is.
Whether you're an inventor with a concept, a brand expanding a category, or an owner preparing to sell - the first conversation is the same: what are you trying to build, and what's standing in the way?
STRATEGIC ADVISORYPRODUCT DEVELOPMENT & SOURCINGLICENSING IN & OUTRETAIL EXPANSIONDESIGN STUDIOPARTNER & EXIT POSITIONING