About Us

Define. Build. Scale.

Creative Global Sourcing + Design is an end-to-end consumer products platform built on more than 30 years of executive experience across merchandising, innovation, sourcing, licensing and retail execution.

Start a conversation → What we do

30+

Years operator-led

Countries sourcing

The Throughline

Everything ends at the shelf.

Design led to product development. Product development led to sourcing and tooling. Sourcing led to manufacturing relationships across a dozen countries. Running categories on the brand side turned all of it into one commercial capability rather than a set of services.

Who We Are

Operator-led, end to end.

Who creates the solutions? We both do.

The firm began as a design practice – brand, packaging, print and product concepts for start-ups and Fortune 500s alike. The work is always collaborative.

What changed over three decades is how far down the chain the work went. Product development integrated with global sourcing and retail strategy, guided by market intelligence and performance analytics.

The approach focuses on building durable competitive advantage through disciplined portfolio strategy, margin engineering, strategic partnerships and data-informed omnichannel execution.

Whether you’re a start-up or a Fortune 500, a global network provides the service and quality you’d expect – from brand development to sourcing, product concepts to finished goods on a planogram.

30+

Years Operator-Led Experience

Countries in Sourcing Footprint

20+

Global Trade Platforms

50+

Global Sourcing Engagements

Strategic Capabilities in Action

What operator-led actually means.

Four disciplines that turn three decades of category ownership into a repeatable commercial capability.

Operator Led Execution

Operator-led leadership across cross-functional teams, aligning merchandising, innovation, sourcing and commercial execution to accelerate speed-to-market and enterprise growth while driving accountability.

Driving Profitable Growth

Scalable revenue platforms across high-volume consumer categories - expanding licensing portfolios, activating new category adjacencies and launching differentiated product solutions that capture incremental market share.

Operational Resilience & Value Creation

Operations stabilized through periods of supply disruption via pricing strategy, supplier negotiation, cost restructuring and working capital discipline - protecting retail relationships and product continuity throughout.

Operational Discipline & Margin Strategy

Disciplined, private equity–informed approaches to margin expansion, sourcing optimization and lifecycle management, aligning structure, process and capital allocation to drive sustainable profitability.

Company Leadership

Meet the operator behind Creative.

30+Years

Christopher Greco

Founder & Principal

Christopher Greco is a consumer products executive with more than 30 years of experience across merchandising, innovation, sourcing, licensing and retail execution. That work has spanned product and commercial strategy across multiple major retail departments and licensing platforms built with leading consumer and entertainment brands.

His work has included leading a full corporate rebrand and repositioning, building and scaling multi-seasonal platforms into new category whitespace, and stabilizing operations through periods of severe supply disruption – protecting retail relationships and product continuity while restructuring cost.

His work spans mass, value, club, grocery, home improvement and digital channels, supported by a sourcing and manufacturing network spanning twelve countries and more than twenty global trade platforms.

MERCHANDISINGINNOVATIONGLOBAL SOURCINGLICENSINGRETAIL EXECUTION

How We Work

We're not a broker, factory rep, or agency pitching from the outside.

OPERATOR

NOT

INTERMEDIARY

We've sat on the brand side - running categories, owning the P&L and answering to the buyer. We know what clears a line review, and where the margin quietly disappears between the quote and the shelf.

Operator, not intermediary

We've been accountable for the number, not just the deliverable.

One chain, one owner

Design, sourcing, licensing and retail under one roof - so nothing gets lost in a handoff.

Margin designed in

Cost and tooling reality enter the conversation in week one, not at the quote.

Selective by design

We take on a small number of programs so the principal is actually on them.

Experience

The brands our work has been built for.

Representative experience building licensing platforms, retail exclusives and category expansion initiatives across leading consumer brands.

Working Together

Engagement models that fit the problem.

Some clients need a plan. Some need the plan executed. We scale the team to the scope.

Strategic Advisory

Category assessment, white space analysis and commercial strategy, with an operator's read on what will actually clear a buyer meeting.

Typical length 4–8 weeks

Project-Based

A defined outcome: a line developed, a license secured, a rebrand delivered, a sourcing base rebuilt. Fixed scope, fixed fee.

Typical length Per program

Retainer

Ongoing product and commercial leadership for teams that need the capability without adding the headcount.

Typical length Ongoing, monthly

Revenue Share

For the right opportunity we'll put our economics alongside yours and get paid when the program performs.

Structure Shared upside

Let's Build What's Next

Tell us the category. We'll tell you where the opportunity is.

Whether you're an inventor with a concept, a brand expanding a category, or an owner preparing to sell - the first conversation is the same: what are you trying to build, and what's standing in the way?

Start a Conversation →

STRATEGIC ADVISORYPRODUCT DEVELOPMENT & SOURCINGLICENSING IN & OUTRETAIL EXPANSIONDESIGN STUDIOPARTNER & EXIT POSITIONING